Mar 20
Starbucks Bright Idea: Asking customers what they want
Convenient that I wrote a bit about conversational marketing the other day, as Starbucks just launched a major interactive marketing campaign.
They’ve created a site where users can contribute ideas for improving Starbucks and vote on the ideas of others. It’s very well executed and seems to be getting good participation.
This isn’t a place for Starbucks to push their message. It’s a way for them to listen and draw customers into a community centered around the Starbucks experience. There is a lot of dialogue going on and a feeling of inclusion.
This is a site users could browse for an extended period, just because they’re interested in the content. It feels more like a conversation than an ad.
I’d say that’s a bit more effective than a banner or a 30 second TV spot.
March 31st, 2008 at 8:48 am
might be, that its more effective than a TV-ad, still dont get the sense to get involved in a conversation with a company that is selling heavy overpriced coffee (…at least overhere in europe)
March 31st, 2008 at 9:04 am
Well, that is a fair opinion, but there are many people who love the coffee and are more than willing to pay their high prices.