Mantic Media

Great post today from John Battelle. This part gets me excited:

I believe we are at the beginning of an explosion in online media brands, akin to the explosion of consumer magazine brands in the 1940s and 50s, or the explosion of cable TV brands in the 1980s and 90s. With magazines and cable, we saw a move from a handful of major brands to hundreds of choices, all supported by major consumer marketers. With the Web, I think we can take that an order of magnitude further, or even more - from a handful (AOL, Yahoo, MSN) to thousands, or perhaps even tens of thousands.

Go read the full post.