Mantic Media

That headline was a tease. There is no secret. Just make something sensational.

What is sensational? Two components:

• Utility. Its creates value. Something that improves people’s lives. (making someone laugh is very valuable)
• Uniqueness. It doesn’t exist anywhere else and there are no suitable substitutes.

This first is the easy part (relatively). Find something of value and deliver it. The second is the sticking point. It’s ineffable. Some things have it, some don’t, and no one really knows why. Unfortunately banging your head against the wall for long enough won’t make it happen.

It’s magic. The charisma of a brilliant writer. The perfect blend of features and ideals that explodes into a passionate community.

Working hard at the first part is enough to earn most people a living. Finding the second part is what we all dream about.